Introduction

Tracking user behavior in Web3 is challenging. Are users dropping off at a specific step? Which actions lead to success? Without the right tools, it’s hard to find answers.

Our new Custom Funnels solve this problem by letting you define what success looks like, track user journeys step by step, and pinpoint where users drop off.

Custom Funnels provide a clear picture of user behavior, helping you analyze campaign performance and refine onboarding processes. They show what’s working and highlight where to make improvements.

‍

The Challenges Web3 Teams Face

Web3 teams often face two key challenges:

• Lack of visibility: It’s hard to know where users drop off or how they move through important steps.
• Fragmented data: On-chain events and front-end actions are often disconnected, leaving an incomplete picture of user behavior.

Custom Funnels address these challenges by combining on-chain and custom events into one clear view, giving you actionable insights to make better decisions.

‍

Why Custom Funnels Stand Out

Custom Funnels are designed to adapt to your app's unique needs, offering powerful features to help you understand user journeys:

• Custom events: Define what matters most for your app, like wallet connections, smart contract interactions, or custom front-end actions.
• Advanced filtering: Narrow your focus by filtering data based on transaction size, user behavior, or network type.
• Seamless integration: Use Funnels across dashboards, campaigns, and acquisition tabs in 0xArc for a unified experience.

This flexibility and depth give you the tools to analyze campaign performance, refine onboarding, and improve product flows.

‍

Getting Started with Custom Funnels

Using Custom Funnels is simple, even if you’re not technical. Here’s how it works:

1. Access the Funnels Tab

Funnels is a new tab available on the main sidebar of the 0xArc app. Clicking on it allows you to view existing Funnels or create a new one.

‍

2. Create a Funnel

The process of creating a Funnel begins by configuring a name, description, and a series of sequential events. Here’s an example:

• Step 1: The first event could be “Page Visit,” indicating when a user lands on your site.
• Step 2: The second event might be “Wallet Connection” showing how many user’s who connected their wallet.
• Step 3: The third event could be “Transaction,” representing a successful action within your app.

Your Funnel can include any number of steps, but it’s best to keep it concise for clarity.

‍

3. Configure Events and Filters

When adding steps to your Funnel, you can choose from:

• Native 0xArc events: Built-in events like “Page Visited,” “Connection Established,” or “Transaction Completed.”
• Custom events sent from your clickstream SDK: Track user actions on your front-end, such as button clicks or page views.

Additionally, you can apply filters to refine each step:

• For a Page Visit event, filter by URL, Host, or Path.
• For a Transaction event, filter by From Address, To Address, or Contract Name.

You can add as many steps as needed to your funnel, tailoring it to track the entire user journey. Each step can also include additional filters to zone in on the key details that matter most to your analysis.

‍

4. Start tracking

‍Once your Funnel is set up, it helps you see how users move through your app and where they drop off.

‍Note: Funnels are available for Pro users, with trials on request.

‍

How Custom Funnels Benefit Your Web3 Team

Custom Funnels provide the visibility and flexibility needed to overcome common Web3 challenges:

• Identify drop-off points: Find out exactly where users abandon your onboarding or product flows.

• Measure campaign effectiveness: Track how marketing campaigns drive meaningful user actions, like wallet connects and other key interactions.

• Optimize user journeys: Combine on-chain and custom event data to fine-tune your product experience.

‍

Upcoming Features

The Custom Funnels feature currently delivers valuable insights into both on-chain and off-chain user journeys—and this is just the beginning! We're actively working to enhance your analysis with features like tracking swaps, smart contract events, and improved audience targeting.Start Tracking What Matters With Custom Funnels

‍

Start Tracking What Matters With Custom Funnels

Custom Funnels help you track user behavior in Web3 by combining on-chain data with custom events. They make it easy to identify drop-offs, measure campaign success, and optimize user journeys.

With Custom Funnels, you can finally understand and optimize your users’ journeys—giving you the insights you need to succeed in Web3.

Ready to start building your first funnel? Pro customers can access Funnels today through the 0xArc app. If you’re not a Pro user yet, you can message us and request a trial to explore all the benefits.

👉 Get started here