Introduction

As you know, ARCx started as a DeFi platform aiming to innovate with stablecoins and credit scoring. As the DeFi market and technology advanced, ARCx saw an opportunity to adapt and enhance its offerings. This dynamic environment led to multiple pivots in its focus, each aiming to better align with emerging technologies and market demands. These strategic shifts were essential in ensuring that ARCx remained at the forefront of the DeFi landscape, continuously evolving to meet the changing needs of its users.This blog talks about why ARCx is now 0xArc. We'll explain why we changed our name and how it helps us improve and grow our services. We'll also discuss how being 0xArc lets us focus on analytics, better serve the decentralized community, engage users, and encourage innovation.

What prompted ARCx to change its name to 0xArc?

The decision to rebrand ARCx as 0xArc was driven by various strategic considerations. The team aimed to preserve the essence of the original name while indicating a significant shift in the company's focus and capabilities.Adding "0x" to the new name implies a stronger integration with blockchain technology. It mirrors the format of Ethereum addresses, strengthening the brand's identity within the crypto space. Practical concerns also influenced the change; 'ARCx' was often mispronounced or clumsily spoken, causing confusion. The new name, 0xArc, is designed to be easier to pronounce. It maintains a link to the original brand, simplifying communication and reinforcing brand recognition.

What was ARCx about vs. 0xArc?

ARCx initiated its journey by exploring various DeFi innovations, such as launching tokens and developing DeFi passports. This exploratory phase was crucial in defining our strategic direction and niche within the DeFi landscape. The evolution into 0xArc marks a significant shift towards a data-centric approach.

Using ARCx's foundational work, 0xArc leverages advanced data analytics to craft precise, identity-based solutions. This transition from a broad exploratory focus to a targeted strategy underscores our dedication to tackling the complexities of permissionless identity management.

Unlike ARCx, which was diversified in its DeFi initiatives, 0xArc focuses sharply on data utilization. Our advanced data warehousing capabilities are a prime example of this, which bolsters our data-driven methods. For instance, these capabilities enhance the execution of crypto airdrops, ensuring that rewards reach the most engaged and contributive users. This strategic use of data effectively aligns incentives and boosts initiatives' impact and efficiency by fostering genuine engagement and reducing speculative participation.

Overall, the transition to 0xArc represents more than just a change of tools—it signifies a deeper integration of data analytics into the core of our operations. We aim to develop more secure, efficient, and targeted data-driven products, reflecting a significant evolution from ARCx's broader DeFi-focused approach.

What are the goals to be achieved with the new branding?

With the launch of 0xArc's new identity, our main goal is to highlight our progress and focus more on our analytics capabilities. We are currently improving our analytics app, which is now v3. This upgrade is crucial as it reinforces our dedication to delivering reliable and high-quality products.

A major part of our new approach is improving how we use data to serve our users better. For example, during airdrops, using the insights you get from our app can ensure that rewards reach the people who will actively use them and contribute positively to your platform. This helps ensure that rewards are given out more fairly, increases user retention, and reduces unwanted quick profit-seeking activities.

Additionally, 0xArc provides a clearer understanding of your users' identities and behaviours. This information allows you to tailor your services to meet your users' needs better, ensuring that everyone benefits from a platform that truly understands them.

In summary, we aim to improve how we manage and use data to ensure a better experience for everyone.

What changes to 0xArc come with the new branding, and how do these changes enhance user experience and reflect the company’s renewed focus?

With the new 0xArc branding, we're excited to launch a completely redesigned analytics app. This update significantly improves how we integrate data from various blockchain and non-blockchain sources, providing a straightforward and powerful tool that delivers clear, actionable insights. Our aim with this tool has been to make complex data analysis simpler and more effective, enhancing your ability to make smart decisions. New features like detailed tracking of wallet activities help us better understand and respond to user needs, reinforcing our commitment to making your interactions with our platform smoother and more engaging.

In addition to functional upgrades, we've also redesigned the interface, combining a fresh, modern look while maintaining familiarity and ensuring a seamless transition to the new system. We've also introduced new and improved graphs and charts that offer a clearer view of your data, making it easier to interpret. These visual enhancements aid in more informed decision-making by allowing you to quickly grasp complex information without digging through the data.

Closing

The change from ARCx to 0xArc is more than a new name—it's about focusing more on using data to improve our services. This new direction helps us address real challenges in handling identities without needing permission systems, making our solutions more practical and straightforward for our users.

With 0xArc, we aim to provide clearer, more useful products that directly address our users' needs. We're committed to keeping things clear and simple as we move forward, improving how we work and serve our community.

Join Us: We invite you to join us on this journey. Explore our new features and see how they can benefit you.

Get started for free today!

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